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Kluczową rolę w tym zakresie powinien odegrać biznes, który ma do swojej dyspozycji różnorodne koncepcje, pokazujące jak odpowiedzialnie działać na rzecz otoczenia i budować zrównoważoną gospodarkę. Panuje jednak coraz powszechniejsze przekonanie, że obecny kryzys to doskonała okazja, by projektując popandemiczną rzeczywistość, nie powielać błędów wcześniejszego modelu rozwoju. Jej wielowymiarowy negatywny wpływ sprawił, że zdaniem wielu ekspertów pod znakiem zapytania stanęła realizacja Celów Zrównoważonego Rozwoju ONZ (SDGs). Pandemia COVID-19 wywołała bezprecedensowe konsekwencje – począwszy od służby zdrowia, poprzez gospodarkę, aż do życia społeczeństw. The paper concludes by analyzing the NMS approach of firms contingent on their market-maturity stage and the optimal process to arrive at the 'point-of-decision'. It then explores the theoretical influences on NMSs adoption and suggests a hands-on 7A framework to formulate effective NMSs drawing from real-world examples. This paper endeavors to provide practicing managers with a ready-reference to grasp a progressive understanding of the firm's NME, the forces that interplay as part of this ecosystem and the existing taxonomies of NMSs deployed by firms to counter them, including from an Indian perspective. Apart from reacting to traditional market pressures of supply and demand and attempting to create demand via advertising, NMSs attempt to alter the market dynamics in the firms' favor.

Managers who understand how nonmarket forces (NMFs) and nonmarket strategies (NMSs) impact business are better positioned to navigate their organizations in a fast-changing environment and succeed. Managers operate in a multi-faceted business environment, amid which the nonmarket environment (NME) is the most complex to comprehend. We conclude our foray intoĬorporate citizenship with a discussion of these themes and a review of future perspectives. That such an application has to be cognizant of the facts that citizenship in itself is a dynamic concept and, moreover, thatĬorporations play quite a substantial role in transforming contemporary notions of citizenship. This will pave the way to mapping out three fundamental approaches to apply citizenship to corporations. On the potential for using the citizenship metaphor to provide a more expansive analysis of the political role of the corporation. Based on this literature survey we will then proceed to focus The purpose of our chapter then is to map out the territory of research on corporate citizenshipĪnd outline the major contestations, debates and the potential of using citizenship as a metaphor for business–society relationships.Īfter providing a brief overview about how corporate citizenship entered the agenda in business and academia, we will analyseĪnd critically categorize the extant use of the terminology. In this chapter we provide an overview of the advent, rise, current use and future perspectives of corporate citizenship in